KODAK CUSTOMERS ENDORSE NEW PHOTO CD APPLICATIONS Businesses, Organizations Voice Support for New Phase of Kodak Photo CD Program NEW YORK, Aug. 25_A wide range of businesses and organizations_from computer hardware manufacturers and mail-order retailers to art museums_have expressed support for the new Photo CD disc formats, products, and services announced today by Eastman Kodak Company. The following quotes are from some of the customers with whom Kodak will work on applications for Photo CD technology. AGT, Fred Drasner, president and chief executive officer: "Today we are providing a broad range of prepress services with revenues of $150 million annually and managing thousands of images every week for most of the country's leading publishers and advertisers. We are working closely with Kodak to develop a service that will allow our publishing and advertising clients to add a new dimension to their global marketing efforts by offering their images through the Kodak Picture Exchange worldwide." Apple Computer, Inc., John Sculley, chairman and chief executive officer: "We believe that Photo CD will have a major impact on the computer industry as it turns the promise of desktop color photo imaging from a wish to a reality. "Kodak is the world leader in images, and Apple is the world leader in easy-to-use computer imaging systems. By joining forces in a broad relationship, both Kodak and Apple will be able to serve customers in new and exciting ways." Dyansen Corporation, Harris Shapiro, chief executive officer: "Only images of superior quality can provide an appreciation of the fine art and artists showcased in our many galleries. With its Photo CD system, Eastman Kodak Company is providing an exciting new way to display and distribute works of art in an electronic format, while maintaining the image quality our business requires. "We are striving to use Photo CD technology to share the outstanding artwork we offer with a wider audience, both in our galleries and in the homes of our customers." The Getty Art History Information Program, Michael Ester, Ph.D., director: "Photo CD may do some of the same things for images that word processing has done for text. "In choosing CD storage, Kodak has picked a nearly ubiquitous medium that is equally suitable for conventional television or for accessing images in a computer-controlled environment. For museums and archives, Photo CD offers inviting possibilities for reaching visitors and professional audiences and for storing image reproductions." The Graphics Group, Joe Darby, president: "The Photo CD system gives us new opportunities that we haven't had before. We'll be able to move into multimedia, and we'll be able to move into presentation graphics. Although we're into them now, we're not nearly as expansive as we are going to be in the very near future. "It's a great storage medium. The customer can have all of the pictures of their catalog on a CD disc. They can review it at the shop in their location. It gives them a great amount of flexibility, to be able to work back and forth with this and to make color corrections and color adjustments ... all starting from a Photo CD base." Jostens, Inc., Dick Ruddy, manager, Graphic Systems Research: "Jostens is excited about the Kodak Photo CD because it brings a lot of opportunities to the yearbook creator. The young people in the schools who create the yearbooks have been asking for several years how they can get photos into their pages digitally. I believe that Kodak Photo CD will provide an economical way for them to do that." J. Walter Thompson, Burt Manning, chairman and chief executive officer: "As one of the world's largest advertising agencies, our art buyers and directors constantly search for the perfect image to present creative concepts to our clients. "Kodak Picture Exchange will simplify and improve our photo searches, saving us time and money, while expanding the quality of our service to clients. The potential advantages are so great we intend to test the Kodak Picture Exchange thoroughly and anticipate that our key image providers will soon be a part of the system." L. L. Bean, Chris McCormick, vice president, advertising and direct marketing: "L. L. Bean is proud of its reputation of providing superior customer service, and is constantly looking for new and innovative ways to enhance its leadership position in the catalog industry. The Kodak Photo CD Catalog disc format should provide a new, efficient catalog delivery system to home shoppers around the world. We plan to work with Kodak to fully explore the system's application in customer communications, and other aspects of our operations as well." Westlight Stock Photo Agency, Craig Aurness, director: "Westlight, one of the most recognized and respected names in the stock photography industry, has been preparing for the anticipated growth and changes in the industry. At Westlight, we believe that digital technology and multimedia applications will provide an enormous demand for still images, stimulating tremendous growth for our industry. We wholeheartedly support the imaging vision that Kodak has announced today. "Westlight is excited about the opportunity to work with Kodak on the expansion and validation of this vision in the areas of image storage, access, and exchange. We intend to publish our image catalog utilizing the Kodak Photo CD Catalog format. In addition, we will work with Kodak to test an early version of the Kodak Picture Exchange with Westlight images." Young & Rubicam, Joseph DeDeo, group vice president, vice chairman, and chief creative officer: "As an advertising agency that serves some of the world's leading companies, Young & Rubicam is dedicated to providing only the best in image quality and creativity. We are delighted to see that Eastman Kodak Company is providing the industry leadership necessary to set new standards for the scanning, indexing, storage, and exchange of high-quality pictures. "We look forward to having an early opportunity to use the Kodak Picture Exchange service and plan to evaluate how other Photo CD products and services announced today can bring value to Young & Rubicam and its clients." ### [Note: Kodak is a trademark.]